Celebrating the Team Behind Every Customer Experience
At Red Wing Shoe Company, our Customer Experience (CE) team is often the first voice customers hear and the partner they rely on when they need support. Through every conversation, solution, and relationship they build, CE team members help create experiences that strengthen customer trust and bring our purpose to life.
During CE Week 2026, we took time to celebrate the people behind those everyday moments of impact.
The week included volunteer opportunities with Habitat for Humanity, team connection breakfasts and dinners, wellness activities, friendly competitions, a virtual escape room, and opportunities to recognize the contributions of our team members. It was a reflection of what makes CE special: collaboration, community, and a shared commitment to helping others.
For the CE team, that shared purpose comes to life in the moments when customers need them most.
One team member shared how helping a customer replace safety footwear after a workplace incident reinforced the importance of every order and its connection to worker safety. Another recalled working across teams to assist a customer overseas, turning a frustrating situation into an experience that strengthened loyalty and trust.
When asked what makes the CE team unique, employees consistently pointed to the impact they have and the people they work alongside:
"We are the voice of Red Wing."
"It's a great foot in the door. You learn so much about how the company works and gain a wide range of experience."
"Your efforts count, and you have a purpose. I have seen my ideas come to fruition.”
"We're united around one goal: delivering excellent service to our customers and partners."
For many employees, a career in Customer Experience is an opportunity to develop new skills, build relationships across the business, and make a meaningful difference every day.
While CE Week is a chance to celebrate accomplishments, it's also an opportunity to showcase what makes this team special. From meaningful work and professional growth to strong relationships and shared purpose, the Customer Experience team continues to be an important part of who we are at Red Wing.
