Building a More Impactful Future Together

At Red Wing, creating a positive impact isn't the responsibility of one team. It's something that comes to life across our business through the ideas, expertise, and passion of employees at every level. 

That's why 80 employees from across Red Wing gathered for our 3rd Annual Impact Summit, a day dedicated to exploring how Corporate Social Responsibility (CSR) is shaping our business and where we can create greater impact together. Throughout the event, our CSR Champions representing departments across the company showcased initiatives, shared successes, and helped facilitate conversations that brought our impact efforts to life. 

Through hands-on activities, storytelling, and thoughtful discussions, participants gained a deeper understanding of how business decisions contribute to our people, our communities, and our long-term success. 

Turning Impact Into Action 

One of the event highlights was the CSR Champions Expo, where champions from across the organization hosted interactive booths showcasing initiatives already making a difference. 

The Expo helped employees see how CSR connects to their everyday work while sparking conversations about new ideas and possibilities. From sustainability efforts to workforce initiatives, participants explored the many ways impact is being created across the organization. 

During the Summit, employees also heard from a panel of champions from our Direct-to-Consumer, Operations, Product, and Human Resources teams to share real examples of how CSR priorities are being advanced through everyday business decisions. Their stories reinforced an important message: meaningful impact is built into how we work, solve problems, and serve our customers. 

Conversations That Inspire Progress 

Throughout the day, employees participated in collaborative discussions and reflection activities designed to explore how Red Wing can create greater impact for our business, our people, and our communities. 

By bringing together employees from different backgrounds, experiences, and areas of expertise, the Summit created space for new ideas, meaningful dialogue, and stronger connections across the organization. Participants shared perspectives on opportunities for the future while also gaining a deeper understanding of the impact already taking place across Red Wing. 

Conversations highlighted how innovation can reduce waste, how renewable energy supports our operations, and how extending the life of our products contributes to a more sustainable future. Another recurring theme was the connection between business success and employee well-being, reinforcing the belief that investing in people creates value for employees, customers, and communities alike. 

The discussions served as a reminder that impact takes many forms and that meaningful progress happens when employees understand how their work contributes to something bigger. 

Looking Ahead 

The Impact Summit reinforced a simple but powerful idea: creating a positive impact requires collaboration. 

By bringing together employees from different teams and backgrounds, the event sparked new ideas, strengthened connections, and created momentum for future progress. Most importantly, it demonstrated how Red Wing employees are helping shape a business that creates value not only for customers, but also for coworkers, communities, and future generations. 

Thank you to our CSR Champions and everyone who participated in this year's Impact Summit. Your ideas, curiosity, and commitment continue to help move our impact forward. 

The Impact Summit is just one example of how Red Wing empowers employees to contribute beyond their day-to-day responsibilities. By bringing people together across functions, encouraging new ideas, and investing in meaningful work, we're building a culture where employees can grow, connect, and make a lasting impact. That's the kind of workplace we're proud to create and the kind of talent we're excited to welcome. 

Kevin Saunders