We invest in our people so they can thrive at work and in life. Our culture is rooted in belonging, development, and wellbeing so that every Red Wing Shoe Company employee feels valued and empowered to grow.
“The people of Red Wing Shoe Company have always challenged the status quo, advancing our efforts and ensuring we leave this company set up for the next generation.”
—Cathy Lamers, Chief Human Resources Officer
Employee Engagement
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Grounding our employee engagement approach in core human needs—feeling valued, having a voice, and experiencing growth—we design surveys that uncover the deeper motivations behind performance and connection, leveraging these insights to deliver more actionable support. We launched a monthly Leader Live series in 2024 that fosters growth and connection through interactive sessions that engage team members and bring our core values of respect, integrity, community, and excellence to life.
Employee Wellbeing
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We provide 24/7 wellbeing support through our U.S. Employee Assistance Program, with services ranging from telehealth counseling to eldercare referrals.
Leadership Development
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Red Wing Shoe Company nurtures confident leaders through Lead the Way, a required workshop where 96% of attendees reported feeling confident applying their new skills in 2024. We maintain a cross-functional Steering Committee to support ongoing leadership development and cultural alignment.
Inclusivity in Our Products
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Our product design guide—launched in 2024—helps us embed inclusivity into our products, ensuring our gear fits and serves a broad range of body types and customer needs.