THE FIT OF TOMORROW: RED WING SHOES LAUNCHES ULTIMATE FIT EXPERIENCE™

Taking the safety footwear shopping experience to the next level, Red Wing Shoe Company has launched an AI-driven Ultimate Fit Experience for customers across all 500+ retail stores. Red Wing's priority has always been to provide the best fitting work boots that reduce fatigue and protect feet, and the new in-store technology makes it even easier. The Ultimate Fit Experience, only available in Red Wing stores, provides the most customizable, premium, and efficient retail experience in the category.

“We saw an opportunity to advance the Ultimate Fit Experience to provide an even more personalized fit for our customers,” said Mike VanGoethem, vice president and chief services officer, Red Wing Shoe Company. "Our previous experience focused on standard 2D measurement and foot pressure points, and now we are enhancing that, adding in gait assessment and whole foot volume 3D measurement. We’re excited to merge the art of our purpose-built shoes, with the science of this new dynamic, tech-driven approach to ensure the best fit for worker comfort and safety.”

Featured In: Industrial Safety and Hygiene News